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22 Best Free SEO Tools Reviewed In 2025

By May 30, 2025No Comments

When a website employs lazy loading, ads only load on a webpage as a user scrolls to them. Meaning, if a user doesn’t scroll to a certain screen view, the ads don’t exist on the page. A lighter page means faster loading which leads to better SEO. Though there’s no right or wrong way of auditing links, there are a few pointers to bear in mind when determining the frequency. Google Analytics (GA) stands as a critical tool for digital analytics, distinct yet complementary to Google Search Console (GSC).

seo tools

Best Search Engine Optimization (SEO) Tools

seo tools

And the audit tools in SEMrush, Ahrefs, and Moz are pretty basic. They’re the “new” SEO kid on the block and I have to admit, their tool has a ton of depth to it. Every time I log in, I find a hidden feature or report that makes me giddy. Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks.

  • Or you can customize it further with the drag-and-drop tools.
  • A range of domain related tools to find out domain age, domain authority, DNS records or expired domains, etc.
  • I’ve learned that AI tools can also improve keyword targeting in the content creation process.
  • Fat Rank is a great Google Chrome extension that helps you find out where your site ranks on Google.

An SEO crawler can quickly crawl your website (some crawls as fast as 200 pages per second) to show any issues it gives. The reports analyzes the URL, site architecture, HTTP status code, broken links, details of redirect chains and meta robots, rel-canonical URLs, and other SEO BHS Links issues. These reports can be easily exported and referred to for further action by the technical SEO and development teams. Thus, using an SEO crawler is the best way to ensure your team is up to date on your website crawling status.

Identify additional keywords to target with our extensive pool of keyword suggestions. Group keywords by lexical similarity and create Keyword Lists for in-depth analysis. Broaden your content strategy with targeted keyword clusters. It allows webmasters to keep a website’s link profile clean and track new backlinks pointing.

Unlike some Surfer SEO alternatives that emphasize content creation, Copywritely concentrates on content quality assessment and improvement. It scans your existing content for issues like duplicate content, poor readability, keyword stuffing, and grammar problems—and then provides specific recommendations to fix them. The platform allows you to analyze up to 10,000 words, giving you plenty of room for comprehensive content evaluation. Backlinks are an influential ranking factor for search engines. But you don’t just need more of them, you need more high-quality backlinks. SEO PowerSuite’s Free Backlink Checker helps you keep track of the backlinks on your site.

seo tools

Google Search Console Enhancer

See your ranking URLs, monthly search volumes, and difficulty scores all in one place. If the data’s not presented in an easy-to-consume way, then you may miss out on key insights and lose time. There’s a misconception that the number of ads affects SEO, but it’s actually the density. The CBA provides comprehensive insight regarding appropriate ad-to-content ratios for both mobile and desktop. It’s worth adding backlinks to content that was posted a while ago, especially if a page is high-quality and on the same subject. Indexing errors like 404 errors, duplicate title tags, duplicate meta descriptions, and duplicate content, often go unnoticed as they aren’t easy to locate.

seo tools

Ahrefs.

YouTube serves video content to users in both Searches and Recommendation engines, based on an algorithm that takes into account a number of factors about your video and channel. New website owners will have different needs from small and midsized businesses and large businesses. If you have many people collaborating with the SEO tools, then a tool with solid collaboration options will be ideal. Before you select the best SEO tool for yourself, you’ll have to evaluate your SEO needs. If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital marketer, then an advanced tool will serve you better.

seo tools

The more high-quality backlinks you have, the higher your ranking in search results. You need to seek out high-quality websites to link to your website actively. The “Siteliner Free” allows you to analyze up to 250 pages per month. The paid version, the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages monthly. LinkMiner by Mangools is a highly effective backlink checker tool that helps you identify broken links.

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