Use the 11 ranking factors above to increase the chance of your content appearing on the first page of Google. It’s important to understand these elements to effectively allocate your resources and strategies. It starts by checking your local keyword rankings in your chosen areas.
Monitoring and Maintaining Your Site’s Health
Monitor your competitors’ SEO performance, rankings, and market share regularly to stay aware of shifts in the competitive landscape. Use tools to conduct a thorough backlink analysis and look for relevant backlink opportunities that you could replicate. Generate a more comprehensive list of related keywords and phrases using your seed keywords. Implementing basic technical SEO best BHS Links practices creates a strong foundation for your website’s future success in search.
Google Ranking Factors for 2025 (The 10 Most Important)
Bing Lead Program Manager Vincent Wehren said that HTTPs is not a ranking factor. They don’t want to mess around with rankings based on a factor that has no real relevance. This applies to any social media agency working with small businesses. This helps build trust and authority, both of which boost your ranking. See what Google has to say and what you need to know for your SEO strategy.
If you aren’t sure about search intent or if you believe readers may have multiple questions, check the top-ranking results for the query. Google defines quality content as material that’s both helpful and reliable. The search engine also cautions content marketers and SEO experts to publish content for readers, not for the algorithm. That matters because the better you can tailor your content to what search engines want, the better you’ll be able to connect with relevant audience members online. Rank Tracker lets you track up to 10,000 keyword rankings for “regular” organic search by country, state, city, and even ZIP/postal code.
It’s worth mentioning that Perplexity uses its crawler (PerplexityBot) and other unnamed third-party crawlers to generate its search results. They’ve either been incorporated into successor systems or made part of our core ranking systems. The reviews system aims to better reward high quality reviews, content that provides insightful analysis and original research, and is written by experts or enthusiasts who know the topic well. These provide tips on how to search in ways that might lead to more helpful results. Learn more about our approach to delivering high-quality information in Search. Passage ranking is an AI system we use to identify individual sections or “passages” of a web page to better understand how relevant a page is to a search.
- You can also explore our SEO FAQs to get answers to some of the most common SEO questions.
- A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings.
- Conduct a content audit to evaluate your content’s performance, relevance, and quality.
- You want to make sure that your site is easy for users to use, and that they have an overall positive experience.
