It’s no secret that how fast your site loads (page speed) has long been a Google ranking factor. Rankings aside, it also helps a user skimming through search results instantly understand what your page is about. And so putting your keywords at the start can suggest to its algorithms that these words are the most important. But forming a comprehensive SEO strategy—and following the steps in this guide—can help you rank higher on Google. When looking for link-building opportunities, I recommend simply going outside and looking around.
How to Rank Higher on Google and Get More Organic Traffic
If your current level of expertise or standards has outgrown an older post, it’s better to remove it. Whatever the case, don’t keep content on your site because you think quantity will make you look better. Just like many things in life, quantity shouldn’t replace quality. All things considered, shorter, yet descriptive URLs, work better. With regards to your title tags, don’t be scared to appeal to your readers’ emotions.
On-page SEO is largely about using keywords (search terms you want to rank for) strategically. For example, Google sometimes displays an AI Overview at the top of search results. Focusing on keywords with a 0% to 29% (very easy to easy) PKD % can be an effective way to rank higher on Google Search. If you enter your domain into the tool, you’ll also get your Personal Keyword Difficulty (PKD %) score. Which represents how hard it’ll be for your domain, in particular, to rank highly.
Keyword Rank Checker
To boost your local positions, enrich your website with local keywords. These are the keywords that let Google see your relevance to a certain location. In this guide, I’ll walk you through the fundamentals of Google Maps SEO—why it matters, how it works, and what you can do to get ahead of the competition.
- Aside from guest posting, it’s also a good idea to link internally in your content.
- Here at HawkSEM, we use Clearscope to grade our content against top posts on the SERPs.
- When you set up your site with Analytics, you can track user traffic on your content pages to see how effective they are.
- Make sure to add the keyword to the title tag, meta description, and header tags (H1, H2) on each page and post of your site.
E.g. updating the publish date and refreshing the content every couple of years. This type of “natural” link building happens all the time, thousands of times a day. Since this process requires you to create at least one piece of “linkbait” content, it makes sense to create content that earns more and more links over time. When you understand these data points ahead of time, you can create content that exactly fills an existing need.
This goes back to my example of getting a link from CNN.com being more important than getting a link from a weak site. If you can get BHS Links a link from a high page authority page, this is likely to help your ranking. By simply optimizing the titles of your articles, you could see the difference between almost no traffic to lots of free Google traffic.
