Here’s a breakdown of what on-page SEO is, how it can help your website, and BHS Links a step-by-step list of techniques to use. Break down complex topics, explain technical terms, and use examples when needed. A shopper needs product details, while a researcher wants comprehensive information.
- Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines.
- This makes it easier for Google to discover your webpages and display them in search results.
- This metric shows the percentage of users who leave without engaging with your page in any way.
- It helps your site be optimized for both human eyes and search engine bots.
This can lead to increased click-through rates and improved SEO performance. The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page. They’re essentially a precursor for the main content on your site. On-page SEO refers to the elements on a page of your website that you can optimize to improve its search rankings.
Website Structure & Navigation
Redirects create extra server requests, which increase loading times. External links, or outbound links, connect your website to other sites. They are essential in on-page SEO because they add credibility and context to your content. Even if you create an effective SEO strategy, it still needs to be reviewed later. If you see that your current techniques don’t provide you with the desired results, you should stop and comprehensively analyze your current strategy. It’s also great that the platform divides its ideas into several categories.
But remember, although you want your website to rank on Google search, your user’s needs will always come first. For the best product page SEO, make sure that your online store is speedy, responsive, contains useful information, and has clear calls-to-action. This will lead to a fantastic user experience that’ll give customers the confidence to make a purchase from your store. To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started. From choosing the right keywords to writing effective product descriptions, these SEO best practices will get your online store off the ground.
Business Made Simple
Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly. Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons. Save time with content planning and rank higher on Google with the help of this beginner-friendly SEO template. You’ll want to include images on your site to make it attractive, and maybe some videos too.
Site structure refers to how you organize your website’s content. It primarily deals with how content is grouped, linked and presented to the visitor. There are way too many sites out there that are simply mistaken with the importance of a site structure. It’s not only important for your users, but it’s your site’s roadmap for the search engines, too. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes.
Video structured data tells Google what your videos are about, giving them a better chance of appearing as featured snippets or in the video section of the SERPs. If you’ve already uploaded your video to YouTube, you can have YouTube create the transcript by adding closed captions to your videos. It can also increase the perceived value of your content, and attract backlinks. If you follow traditional image SEO techniques, there is a huge chance you are stripping your images of EXIF data.
Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs. Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re looking to get higher Google rankings, this guide is for you.
